Dear Friend and Carpet Cleaner,

On Friday 9th July 2010 - I’m, holding a very special one-day event … for carpet cleaners!    I’ve managed to persuade marketing expert and ‘Millionaire Mentor’ Steve Clarke, the author of the book “How To Thrive - Not Just Survive”, to give an exclusive in-depth marketing seminar just for owners of carpet cleaning businesses like you. 

This is no ordinary run-of-the-mill marketing seminar … this is not full of stuff you’ve heard before!   We have talked to lots of carpet cleaners and have found out what you want AND what you need to make your business successful.

Tough Times Call For
 TOUGH MARKETING

For many the start of this year has been the worst period of the whole recession.   It seems whatever people do with their marketing at the moment it’s wrong … but worse than that MANY ARE DOING NOTHING!!!

Steve says
“This is not the time to batten down the hatches and hope to weather the storm – if you take that approach you’ll very likely sink!”

Are YOU One Of The 95% Of Carpet Cleaning Business Owners Who Are
UNNECESSARILY STRUGGLING With Their Current Marketing?

They say the recession is ‘officially over’ you’ve only to open a newspaper or turn on the television to feel the doom and gloom that’s still all around us.

It’s all too easy to catch “Recession Depression” – don’t let it take you down. Don’t let it steal your hopes and dreams.

Do you really want to lose everything you’ve worked so hard to create? Do you want to become part of the dreadful statistics? OF COURSE NOT!

To succeed in business TODAY, more than ever before YOU must be proactive in marketing your carpet cleaning. You need to invest in your marketing efforts (and in your face to face sales) like never before.

As my old friend and Mentor Joe Polish Says ...

It doesn’t matter how much dirt you suck out the carpet...
...Without effective marketing bringing in a flood of new customers you’ll go broke quickly!"

However, there is some good news … I still have carpet cleaners that are using great marketing and STILL GROWING THEIR BUSINESS NOW! 

Here's one ... Pierre de Wet, owner of Art of Clean, Cambridge.  Pierre started his carpet cleaning business just four years ago and is now turning over £20,000 a month on average.  

The strange thing to me is when I've written about Pierre before all we hear of is moaning like... is it real? ... who wants £20k a month ... it can't be profitable? 

Well, the simple fact is you don't have to make £20k a month!  And yes, Pierre does need staff to do this and therefore he may not be as profitable as a one-man-band company ... but Pierre wants to be a business owner and not a carpet cleaner.  He is building his business up so he doesn't have to go out to work cleaning carpet every day.   There is nothing wrong with being a owner operater... but wouldn't it great to learn how he makes £20k so you can steal some ideas of how to make £5k or £10k a month?

Pierre has agreed to attend the event and show you in even greater detail (yes this time he has agreed to show facts and figures) of what he first did to get started four years ago and what his doing now!

Plus he'll show you a very simple way you can change your perception of your business with a broken wine bottle!

Click on the video below to hear from Pierre... 

So to help bring in new ideas for my customers I’ve called upon Steve Clarke, who was hand picked as a ‘Millionaire Mentor’ by serial entrepreneur and highly acclaimed panel member of the major BBC TV show Dragons' Den - James Caan.  James wants Steve to help him with his exciting new venture for emerging entrepreneurs and existing owners of small to medium sized enterprises, interested in modelling the very best.   

James Caan selected Steve because of his proven 'Sales & Marketing' track record ... he has been involved in successful “grass roots” sales and marketing for over 25 years.    But don’t be fooled in to thinking Steve is 'better than us' ... he isn’t that different from you or I … he doesn’t even claim himself to be a Marketing Guru!    In fact he left school at the age of 16 with no qualifications. At 18 he became engrossed in the power of personal development and goal setting, then started his own business.

To cut a long story short Steve by implementing simple strategies that get consistent winning results, regardless of the market sector, product, service or the state of the economy he became a self-made millionaire and retired at the age of 45.

And like many of us who would love to sit at home and play with our millionaire toys, or spend the day on the golf course - Steve loved this time, but it wasn’t long before missed the thrill of being in business and decided to return to help entrepreneurs who want to achieve growth and success through improved sales and marketing.

Numerous business owners can point directly to Steve’s low cost or even no cost strategies, that once implemented have delivered incredible results and quickly too.

So How Can Steve Help YOU?

Steve and I have been working together on a number of ideas of his to give you the edge … we’ve taken Steve’s marketing and stripped it down and turned in to marketing ready for carpet cleaners.   You’ll get both ‘quick start’ marketing tools - to help the money to roll in now AND ‘long-term’ marketing strategies – to get your business back on track to becoming profitable moneymaking machine. 

This one-day seminar is just full of useful marketing tips … you’ll learn new ways to bring in cash now. 

You will walk away with new marketing tools and a plan of how and when to use the tools.   This is aimed at getting YOU more money AND NOW!

Time and time again I'm told people will not pay £100 per hour for carpet cleaning ... I Can Tell YOU They Will!  AND THEY ARE!

It's important to ask yourself... "Why I started my own carpet cleaning business?"   Well I'm sure it wasn't just so you can work longer hours and get paid less than before … did you?

I know I didn't ... I started my carpet cleaning business over twenty-two years ago, and, I too, almost made a massive mistake!  

At first, like many start-up's I see today, I was aiming to be 'cheap as chips' and ‘undercut’ all my competitors in my area and steal their work.   I thought this would be a great model to make my plenty of 'beer money' ... well I was in my early twenties.

Thankfully, I was shown this fatal flaw very early.  The guy I purchased my first carpet cleaning machine from, Lloyd Owens, was as passionate about helping people as I am and he explained the error of my plans. 

Lloyd owned a small carpet cleaning supply company called Ashcombe International (the company closed in late 1991), and when I went to see him for the first time he asked what my plans were.  I told him about my 'undercutting' idea and that's when he explained ... how most cleaners hardly make enough money to survive … and therefore if I undercut their price I’d simply starve.

Back over twenty years ago any cleaners were charging only £20-£30 a room to clean carpets, because that's what some of their competitors charge ... and what they would pay.

Lloyd told me the two reasons this is wrong...

1. Most people don't understand there is a very real cost of running a business!  (They charge what they think they can as wages and not covering all their costs)  
2. You are not your own customer (what you'd pay for cleaning has nothing to do with what other people would pay).

The lession I learnt was to find the right people and they'd be happy to pay a higher price ... and I could do make good money within the normal working week.

It's still true today, people think that as they made around £10 per hour working in factory, then charging £20-£30 an hour would make them a profit.  This simply isn't so!

Over the years of dealing with hundreds of carpet cleaners we have found it costs about 20p a foot (£2 per metre) just to clean carpet ... which means the average lounge of 200 sq ft (20 sq m) would cost £40 to clean.  If you are charging about £40 a room you're not making any profit.

Another way to look at this... To make a personal income of around £25k-£30k per year (after all costs and tax) you will need to make a gross about £70,000.00

If you want to make £70,000 a year cleaning carpets are you charging enough?

For example if you say you took 4 weeks holiday (including 2 weeks over Christmas) and another two weeks for Bank Holidays etc... you'll be working 46 weeks a year.

If we said you worked 5 days a week, you'll need one day to carry out audits (about 20% of your working time) ... so thats only 4 days out cleaning.

On the average 8-9 hour day you'll be cleaning for between 3-5 hours. (approx half the time is spent driving, setting up and talking to the client)

This totals ... 46 weeks x 4 days = 184 working days.  184 days x 4 hours = 736 cleaning hours per year.

£70,000.00 divided by 736 cleaning hours =
£95.10 per cleaning hour

You can do the maths yourself ... even if you worked 4 hours a day six days a week you'll only make just over £33k a year ... take off the costs, tax etc... and your only making about £10,000 a year - Plus You Have To Find MORE JOBS!

So if you're one of the guys who give a great service, but just struggle with your Sales and Marketing to make more than £2-4 per metre and have average jobs of £60-£120 ... you'll never make the money you need!

And I can tell you it's not to do with the 'size of your machines' or which 'type of cleaning solutions' you use, it's down to your SALES & MARKETING!

And don’t start saying – “people in my area will not pay that” … because as i said before they will ... AND MORE IMPORTANTLY THEY ARE!!

You don’t need every house in your town to buy from you … just the ‘right people’ that are willing to spend the ‘right money’.

With Steve Clarke, and his Sales and Marketing tools you'll have ...

• Marketing To Find The Right People - who are 'HAPPY' to pay you £100 per hour 
  
• Stops Price Shoppers - Saves you time and money
• Helps To Close More Jobs At Over £250.00 - easy steps to follow to upsell
• Generates 'High-End' Referrals - Make even more money from your marketing
• Keeps You Clients Coming Back - Your 'cheapest' client is a repeat client!
  

Attend this special one-day seminar on Friday 9^th July 2010 at the Pearse House Hotel Parsonage Lane, Bishop's Stortford, Hertfordshire, CM23 5BQ and let Steve Clarke the ‘Millionaire Mentor’ show you step-by-step how you can turn your business around using low-cost and highly effective marketing ... that works!

Regards

Robert Saunders

PS.     If you Clean Carpets ... you CAN NOT afford to miss this seminar!  A one-day semianr packed full of new marketing tools and ideas just for the carpet cleaning businesses ... written and presented by Steve Clarke, who was hand picked by TV's James Caan as a ‘Millionaire Mentor’.  Steve will show you step-by-step how the 'Kick-Start' your marketing with simple to use and low cost ideas to bring the money in NOW.

PPS.   100% TRIPLE Better-Than-Risk-FREE GUARANTEE!   I'm so sure you'll find the information Steve gives you so good and it will help make you a ton money ... I'll GUARANTEE IT.  If you don’t think you’ve been given enough tools or strategies to add at least £5,000 to your business over the next year – you’ll get a full and complete 100% refund ... no questions asked. What do you have to lose?

PPPS.  Everyone Is Welcome To Attend This Seminar!   I don't mind if you don't use any of ALLTEC's machines, or cleaning solutions in your business... you're still welcome to learn new ideas.  All I ask is you are open to learn and try new ideas ... the only thing I don't want is negative people.  You can't deny we're the only company willing to HELP YOU GROW YOUR BUSINESS!

PPPPS.  You Have THREE Ways To Book Today & Save £47!   It's Easy To Book Your Place, but please be quick.   The cost is only £75 + Vat (reduced from £150) ...  if you book now!  £75 for a this type of seminar is peanuts and we are going to sell out very quickly.   We have largest meeting room in the hotel booked so once the places are booked that's it. 

Here's how to book the Kick Start Seminar...

1. Complete the on-line booking form below.  This is a secure booking form for credit cards.
2. Call my office on 01763 208222 and pay by credit card.  You can call 24 hours a day, just give your full details and credit card number to the sales team member.
3. Download a PDF book form ... Click on the booking form image below and download the booking form. 
   This can be FAXED (with credit card) or POSTED (with a cheque) and both are FREE of charge. 
   

Held on

Friday 9^th July 2010  - 9am-4.30pm 

Where?

Pearse House Hotel
Parsonage Lane, Bishop's Stortford, Hertfordshire, CM23 5BQ

T: 01279 757400  F: 01279 506591 www.pearsehouse.co.uk

Please use the booking form below...